A legendary innovator and a tireless entrepreneur, Miss Elizabeth Arden established the American beauty industry a century ago. Elizabeth Arden travelled from rural Canada to New York City, where she opened the first Red Door salon on Fifth Avenue in 1910. Her fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman's finest natural assets. She lived by her mantra, 'To be beautiful and natural is the birthright of every woman.
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